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We are working with FKQ Advertising in their search for an Interactive Marketing Specialist based in Clearwater, FL. As one of our top clients, FKQ is a full-service ad agency that has been in business for 50 years. As true partners with their clients, FKQ goes beyond just providing strategy and purchasing media. They're a seamless extension of their clients and provide any service that helps grow the client's business. This kind of partnership leads to longstanding relationships that go back further than 25 years.
At FKQ, “Whatever It Takes” (WIT) is more than a philosophy. It’s in their DNA. It is the guiding principle they put into practice every single day. They explore. They discover new ideas. They bring strategic insight to life with a passion for great work and generating results.
HARRY'S COMMENTS: Reporting to the Group Creative Director, FKQ seeks a Sr. Copywriter to concept and craft advertising powerful advertising copy. But what exactly does that mean? It means having a reliable PROCESS for emotionally connecting with FKQ's clients' prospects so that your readers will confidently trust those clients ... and keep BUYING from them.
What do I mean by having a "PROCESS" for writing great copy? Well, among other things ...
- It means that you understand that a great sales message is the promise of a better life, and that you know where and how to research your readers to understand what that better life means to them. (This is called affinity, btw, and it is the single most important ingredient to writing copy that sells.)
- It means that you understand the difference between a good idea and a cliched one. And it means that you know how to interview clients in search of a "hook" -- such as John Carlton's "one legged golfer" or Gary Halbert's "desperate nerd from Ohio ..."
- It means that you don't believe in writer's block – at least not in the sense that it's anything other than procrastination.
- It means that you tend to write at least 20 wildly different headlines and subheads just to get your blood moving.
- It means that you have a swipe file.
- It means that you understand the purpose of all of the graphic elements of an advertisement, including the headline; subheadline; photo; caption; copy; paragraph headings; logo; price; response device; and overall layout.
- It means that you know how to construct an offer.
- It means that you have copywriting heroes like Claude Hopkins, Robert Collier, John Caples, Vic Schwab, Gary Halbert, Eugene Schwartz, and Joe Karbo (and that you have rewritten by hand all of their best work).
- It means that you have read Triggers by Joe Sugarman and understand when and how to tap all 30 emotional triggers, whether it's Authority, Consistency, Credibility, Exclusivity, Greed, Hope, Specificity, and more.
- It means that you have a home library of hard-to-find and out-of-print copywriting classics, and that you appreciate the importance of going to your local public library to review all competitive historical advertisements that have run in the same publications as your forthcoming advertisement.
- Perhaps more than anything, it means that, in the words of John Carlton (seen below), you understand that good writing, powered by basic street-level salesmanship, is invisible to the reader and that your reader should not be aware that he's reading something. Instead, your copy should melt into the conversation already going on in your reader's head so that you can quickly bond with even hostile audiences.
This role goes way beyond writing nice headlines, calls-to-actions, and killer closes. It's all about being able to wield influence with a set of copywriting skills that will allow you to ...
- Generate and communicate ideas so powerful that your readers will trust you and get absorbed into your client's world.
- Open your reader's mind to new ideas so you can make them believe what they need to believe before they can buy from your clients.
- Establish authority with your readers so that your client is positioned as the “go-to” resource in their marketplace.
Indeed, that's why they've hired FKQ -- and why FKQ wants to hire YOU.
Lookit: The world is awash in crappy content, so this role is all about helping FKQ's clients stand out from the crowd. Period. It's all about helping FKQ's clients create the "emotional bonds" that are so critical nowadays for companies seeking long-term relationships with their customers. If you're up to that task, we want to hear from you.
- 7+ years of advertising agency experience
- Experience writing for all media, both short and long form.
- Precise attention to detail.
- Bachelor’s Degree preferred, with an iron grip on the English language
- Strong concepting skills, able to work independently or within a creative team.
- Presentation skills, able to present internally and to FKQ's clients in person or via phone or WebEx.
- Strong verbal and written communication skills
- Initiative, enthusiasm and the ability to work well with others
Information to provide with your application below:
Applications for this position are being coordinated by Richard Pirkle. To apply, CLICK HERE. Candidates, please be sure to email Richard for additional information that will differentiate you in your candidacy. In your email, please provide a link to your creative samples along with a category listing of client experience. Please note client names or industries.
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